My crusade is to make communications human, clear, simple and engaging. Included in that is the process of communicating.
I submitted an opinion piece to a well-known online news site recently. They responded that they didn’t look at unsolicited pieces but would be happy to look at my ideas if I wanted to pitch an idea and send along my resume and some past writing samples.
This response has irked me for the 25 years that I’ve been writing for various media. The piece I submitted was about 600 words. They could have read it much faster than they will need to read my CV and other samples–which have absolutely no bearing on the topic or quality of what I sent them.
What if my CV has no relevance to my writing? What if I’ve never published anything like this anywhere? I read articles on their site regularly and have a good idea of what they publish, otherwise I probably wouldn’t have thought that this was a good article for them.
How often do we get hung up on process rather than going with our instinct?
How do we instill common sense into how we communicate?
How do we fix the communications process?
My example is similar to the can’t-get-work-without-experience-but-can’t-get-experience-without-work conundrum that people have faced for ages. (Human resources is another area in bad need of fixing, but I’m happy to leave that to Liz Ryan.)
Imagine if at a networking event we stopped to ask each person for their background and evidence that they’ve spoken with authority on a topic before we engaged them in conversation. Or before I let you show me a picture on your phone I ask to see your earlier portfolio to make sure you are qualified to have taken the picture you want to show me.
Sounds pretty ridiculous.
What if someone sent you something–a pitch, a campaign, a letter, an essay, a resume–and you looked at it on its own merits and gave it due consideration. If it’s a good fit, run with it. If it is a good fit that needs a bit of tweaking or editing, then run with that message. Move the process along instead of sending the person back to start.
Think of the time everyone would save.
Common sense and simplicity aren’t bound by a framework or process.
Steve Jobs was talking about process when he said, “innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem.”
Make the communication process simple and clear. Give it a dose of common sense. Engage with it. Help move communication forward.
Oh, and one more thing. Steve jobs also said: “Innovation distinguishes between a leader and a follower.”
Let’s be innovative and make communication simple, clear and relevant.