The internet is just a fad, right?
Social media is one type of media, that’s all. It’s a tactic—a very powerful tactic, and one you should be planning for as part of your communications plan.
It may also be the main part of your marketing plan—there’s that word ‘plan’ again, are you seeing a trend?
While you can’t plan a viral video, you should be approaching your social media strategically.
And then throw in a healthy dose of spontaneity.
Contact me to discuss your social media planning needs.
“Everything Dan discussed will be of use to me in my organization.”